Ok, so if you hadn’t heard, OK! (Australia) has gone weekly. It was fortnightly, and it was previously $5.95, but it has been repositioned as a weekly and the lowest priced of its competitors at only $2.95.
Now I have no vested interest in saying this, as the money I make on selling one OK! at mag nation ain’t going to be putting my kids through college any time soon.
I really like OK!
You might have guessed by now that I am not much into weeklies. My personal tastes are more towards a mag that challenges my withering intellect. But, I recognise that there are magazines for everyone (my entire business is based on this premise), and the weekly celebrity gossip mag has its place in the market. (It also happens to be the best selling category of magazine and what keeps your local newsagent ticking along).
We don’t really depend on the weeklies at mag nation like other retailers of magazines. But I have to tell it as I see it. OK is different. It is “cleaner”. I am not the expert in how magazines are put together, but the people who do the setting out for OK should be congratulated. It just feels easier to handle and navigate.
Well done OK! You are definitely OK by me. And so far anyway judging by our sales numbers, your readers seem to agree.