Tuesday, November 14

The Kylie Wars

Kylie is back. In case you didn’t know, just take a look at the mag covers of the popular women’s titles.

Vogue Australia. Marie Claire Australia. Elle UK (probably won’t find the airfreight version in most places). All of these have Kylie on the front cover. All vying for our attention.

Make no mistake about it, this is all out war. The average punter won’t be buying Vogue, Marie Claire and Elle at the same time. Therefore, the magazine publishers, knowing that Kylie sells, are all vying for our allusive custom.

Vouge hit the shelves first, and we sold more in the first few days than ever before. We have always known that covers are what sell the popular women’s mags, and some stars have more pulling power than others.
Kylie is one of those with amazing pulling power. No wonder everyone is doing the pulling.

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