Tuesday, March 13

T-World 2

If you haven't already seen the new issue of T-World, then you obviously haven't been in to mag nation recently.

I love this mag. I have said it before and will say it again - T World will soon be selling more copies globally than all the various incarnations of Vogue or Vanity Fair. It will even sell more than the new magazine we have in just for magicians called Magic Scene.

T-World 2 epitomises everything I love most about magazines. I love the nicheness of it (don't think that is a word but you know what I mean). I love that it is building a cult following in only its second issue. I love that it is beautifully designed. When you hold it in your hands, it just feels good. Someone is going to ask it to marry them soon. Maybe we could host the wedding. Or even give away the bride.


Bottom line, this mag kicks t-butt.

Friday, March 2

Talk to the hand

Is it just me or are the publishers out there starting to think more outside the box than ever before.

While I am not a digital creative and therefore can't get as much out of Computer Arts Projects as some, I am nevertheless a huge fan.

They come up with very cool covers. A previous issue came in a perforated cardboard envelope looking like it was just about to be shipped. Then there was the issue that looked like a vinyl LP. Now this... the hand cover.

When you touch the hand, it changes colour. The interesting thing about it is that it morphs into a real hand - the hew of the skin colour and the lines on the palm are all perfect.

This is the sort of mag that I like. Even when on the shelf, it says pick me up and interact with me.

Then there was the issue of Creative Review that was packed in a paper bag with the words "Your mother is a whore" scrawled on the front of the bag. I thought it was hilarious. Some newsagents covered up the message with white out...

I am a sucker for a good front cover. Put something new and never seen before on a Stamp Collecting mag and I'll probably buy it. I hope more of the creative mags out their continue to innovate. This is an art form and I hope it permeates its way through the industry.